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World Hearing Day 2021 takes place on Wednesday March 3rd.  This annual event is organised by the World Health Organisation (WHO) with the objective of raising awareness for hearing loss across the globe.

This year’s theme is ‘Hearing Care for ALL! Screen, Rehabilitate, Communicate’.   Its key messages are that good hearing and communication are important at all stages of life and that hearing loss and related ear diseases can be avoided through preventative actions such as protection against loud sounds, good ear care practices and immunisation.  

The theme of Hearing Care for All was also reflected strongly in the development of the WHO Primary Ear and Hearing Care manual that Dr Priya Carling helped review and rewrite for WHO in 2019-2020.  This manual is now used by doctors, audiologists and healthcare workers and significant others in low to middle income countries worldwide.  This year’s World Hearing Day also marks the launch of the first ever World Report on Hearing, which be published on the same day. 

Due to Covid 19 restrictions it is not possible to have an interactive event at Kent Hearing to mark World Hearing Day, as we have done in previous years.  Instead, we are sponsoring 3 puppies from the charity Hearing Dogs for Deaf People (  The sponsorship will provide full training for each puppy to enable them to be matched with a deaf partner and become their full-time companion and guide.